Saturday, November 14, 2015

Using others' images: err on the side of caution

When creating multimedia presentations, such as slidecasts, it is tempting to simply pull photos from a Google search. But did you know not all photos in an image search can be treated as a free for all?

Use of copyrighted materials without permission can result in unpleasant results, like legal action against those who do so. That is why it's best to err on the side of caution. What do I mean by this? If you are going to make a mistake, make one that shows you were only being too careful.

That's where Creative Commons comes into play. Ever see a photo or material marked with "CC"? That's denotes the material has been licensed for open use by its creator, unlike copyrighted ("C") work that says "all rights reserved". CC images and material can even be modified (cropped, annotated, etc.)

Creative Commons can be searched online to provide you with material that is safe to use freely. In addition, fair use allows individuals to incorporate copyrighted material if it is used for analytic or educational purposes, rather than commercial. It's reassuring to know safeguards are in place, but one's best bet is to first peruse through material that is intended to be used by anyone. For more information, see Creative Commons' about page.

I'm working on a slidecast for my business writing course. We're analyzing how a local branch of a realty company uses social media. Below are some images from the Creative Commons database that I've found under the keyword "social media" and intend to use in my presentation.






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